Ashley is a multimedia designer and creative currently at Gap. Her work explores the intersection of media design and storytelling across digital, social, and motion design, creating compelling visual experiences.
Her work looks like: colors and doodles, flowers and fabric, whimsy and play ✧˖°
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Function of Beauty
Function of Beauty is a personalized hair care brand notorious for addressing unique hair goals and needs. Customers can take an online hair quiz to determine their perfect formula or customize their products in person at Sephora and Target with their Hair Goal Concentrates.
This conceptual marketing campaign targets a male audience, playing on the popularity of the 3-in-1 products that dominate men’s haircare. We propose “A New Kind of 3-in-1.”
Created in Blender. November 2024
Playing with the idea of a beer tap, the Hair Goal Boosters pour out of each tap, creating a custom formula.